MUNICIPAL HQ + FLAGSHIP STORE / OCEANSIDE, CA
ECOMMERCE
Where Products Meet Customers
Building the digital experience
What We'll Cover
Ecommerce as the bridge between product creation and customer
Agenda
- Turning physical products into digital experiences
- Making sure customers can find your products
- Why we build everything from scratch (no templates!)
- How marketing and ecommerce work as a team
- Meeting customers wherever they shop
- Career paths that match your interests
From Physical to Digital
The Process of Getting Products Online
Physical Product
Photography
Copywriting
Digital Experience
Creating Compelling Product Experiences
Build Trust Through Details
- Accurate sizing & fit info
- Material composition
- Care instructions
- Transparency = confidence
Create Emotional Connection
- Lifestyle imagery
- Story behind the product
- Show it in action
- Aspirational but authentic
Remove Purchase Friction
- Clear pricing & availability
- Easy size selection
- Simple checkout flow
- Answer questions before asked
From Physical to Digital
Creating Product
Customer View
Making Products Discoverable
The Art of Digital Merchandising
Surface & Showcase
- Homepage Heroes
Prime real estate for new launches - Collection Curation
New Arrivals, Best Sellers, Staff Picks - Strategic Positioning
Above the fold visibility - Cross-Sell Opportunities
"Complete the look" on PDPs
Searchandising
- Search Optimization
Keywords, tags, attributes - Smart Synonyms
Tee = T-shirt = Shirt - Typo Tolerance
Hoody → Hoodie - Boost & Bury
Control search rankings
Homepage
First impression
Collections
Organized discovery
Product Pages
Conversion zone
Search
Direct intent
Making Products Discoverable
Collections & Filtering
Built From the Ground Up
Custom Design & Development on Shopify
Why We Build Custom
Every pixel is designed, every feature is developed, and every experience is crafted by MUNICIPAL. This means we can move fast and deliver exactly what our customers need.
- Create unique experiences true to our brand
- Launch new features based on real customer feedback
- Test and optimize without limitations
- Build solutions specific to our products
Features We've Built
Every feature we create serves two goals: make customers happy and drive more revenue. Here's what we've built in-house.
- Smart Cross-Sell
"Style With" on PDPs & mini cart - Bundles
Buy 3 socks, save 15% - Custom Landing Pages
Rich storytelling modules - Membership Program
Coming soon - exclusive access & perks
Additional Custom Features
Notify Me
Back in stock alerts
Size Guides
Model references
Faceted Search
Filter by anything
Rich Search
Smart results
Built From the Ground Up
Bundling
Ecom + Marketing Partnership
Driving Qualified Traffic to Great Experiences
Marketing Brings the Right People
Paid Social
TikTok, Instagram
Email & SMS
Direct reach
Influencers
Authentic voice
Search & Display
Capture intent
The Success Formula
Qualified Traffic + Optimized Experience = SUCCESS
When marketing and ecommerce work together, magic happens.
Meet Customers Where They Are
One Brand, Everywhere
Today's customer journey isn't linear. They discover on TikTok, research on Instagram, compare on our website, and buy in stores. We meet them at every step.
Our Unified Shopping Experience
Digital Flagship
MUNICIPAL.COM
Full experience
Custom features
Rich content
Social Commerce
Where You Scroll
Instagram
Facebook
TikTok
Mobile App
Shop App
Fast checkout
Push alerts
Exclusives
Physical Retail
Flagship Stores
Touch & feel
Community
Instant buy
Partners
Wholesale
Select retailers
Global reach
Curated
The Foundation
One Inventory
Real-time sync
Unified data
No overselling
Same brand. Same quality. Same experience. Every channel.
Careers in Ecommerce
Turn Your Passion Into a Career
Digital Merchandiser
Curates product placement and creates the shopping journey. The architect of online discovery.
Developer
Builds the features and functionality. Brings designs to life with code.
UX/UI Designer
Designs intuitive shopping experiences. Makes complex things feel simple.
Data Analyst
Uncovers insights from customer behavior. Turns numbers into strategies.
Content Writer
Crafts product stories and descriptions. Makes products irresistible with words.
Growth Manager
Drives revenue through testing and optimization. Always finding new opportunities.
Product Photographer
Captures products in their best light. Visual storyteller for the brand.
SEO Specialist
Makes products findable online. Masters of search visibility.
Ecommerce Manager
Oversees the entire online business. Balances strategy, operations, and growth.
Every skill has a place in ecommerce.
LET'S TALK
What questions do you have? What sounds interesting? What would you want to learn more about?
Share your thoughts • Ask anything • Let's discuss